Today, the way search engines work, has changed. For example, repeating one keyword in multiple sentences will only damage your search engine results, more than it will help.
One of the most important things to focus on when it comes to search engine optimization, is search intent. With your brand, our purpose is to create value, and enable searchers to find content which will help them find answers.
Why Should You Focus on SEO?
Wouldn’t it be nice that someone finds your business while purposely seeking for it?
Search engine optimization at times seems obsolete compared to social media in recent years. However, search engines remain the top traffic driving forces even today.
Search engine optimization is not about adding specific keywords to your copy and waiting for Google or Bing to do its magic.
Search engine optimization allows you to rank higher up only if done
correctly, focusing on effective backlinks and search intent.
Search engine optimization is a marathon, and not a sprint. It can take up to 6 to 12 months for you to show up in search results, however, it is important to note that once up there, you in it for the long run.
Ignoring search engine optimization can certainly have an impact on your business because those who require your services are actively seeking you online.